- ISBN13: 9780764139345
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A sound and convincing business plan is an entrepreneur’s important first step in starting up a profitable business. It’s also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, a… More >>
Writing a Convincing Business Plan
Tags: business, business operations, Convincing, entrepreneur, estimates, investors, logical business, marketing plans, operating expenses, Plan, prerequisite, profitable business, remainder mark, sound business plan, writing, writing a convincing business plan
#1 by Capasso Daniele on April 16, 2010 - 5:08 pm
A good guide to start organizing ideas. Maybe sometimes too much academic, but yuo can easily pass on that.
Rating: 3 / 5
#2 by Cheryl on April 16, 2010 - 6:46 pm
The book is helpful but too lengthy in details–makes the process seem more diffucult than it should be. If you are an analytical business owner, this might be your cup of tea. However, if you’re looking to get the job done quickly but efficiently, this book is not for you.
Rating: 3 / 5
#3 by K. J. Hall on April 16, 2010 - 9:04 pm
I purchased the third edition of this book because I was tired of checking out the second edition from the library; I was using it that much! It has an excellent combination of business school theory and practical examples for a variety of businesses. The authors provide an outline for a business plan but also indicate when a section may not be necessary for a particular business or financing situation. This is a professional level book more for use by MBAs than by a mom and pop retail business but the material is clear enough to be used by both.
Rating: 5 / 5
#4 by Mayo on April 16, 2010 - 9:21 pm
This book would be suited for people who have completed several business plans and want to sharpen their knives. For a beginner I found it an unbelievably useless reference. It made references to things that weren’t there, many examples were unrelated to the text, undecipherable sections, addendums to chapters with no clear connection to the host chapter… I could go on and on. I suspect it was proofread by an insular group.
Rating: 1 / 5
#5 by Frank on April 16, 2010 - 9:43 pm
Very good book, has sufficient details regarding all aspects of business planning, it also provides some leads to look up secondary sources of information that will be helpful to anyone attempting to write a business plan. “High tech start up” and “Entrepreneur America” are also good buys.
Rating: 5 / 5